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Press & Media
We’re grateful for the growing interest in our research on culturally grounded, multilingual AI. Here you’ll find selected coverage, interviews, and features about Zoorna Institute and our projects.
Below is coverage of our TaarofBench research, which was carried out with our collaborators at Brock University, Emory University and York University. The response reflects growing curiosity about cultural alignment of AI and its challenges.
When “no” means “yes”: Why AI chatbots can’t process Persian social etiquette
Ars Technica. Sept 2025.
The most interesting thing in tech: My favorite new AI benchmark: can models understand the Persian cultural norms and rules of Taarof?
Nicholas Thompson (CEO, the Atlantic). Oct 2025.
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